Voted for by customers, a vibrant mix of banks, building societies, FinTech and partners join the campaign to find Britain’s best financial services providers. National press including The Guardian, Daily Mail, Sunday Express and Daily Mirror help to ensure that the results of the British Bank Awards really do get seen.


You can find our Awards Introduction by clicking the button below. Please contact us using the details below to receive our full media pack or to discuss the British Bank Awards further.


Product Specific Awards
  • Best Alternative Finance Provider
  • Best Business Banking Provider
  • Best Business Finance Provider
  • Best Credit Card Provider
  • Best Current Account Provider
  • Best Investments Provider
  • Best Payment Service Provider
  • Best Mortgage Provider
  • Best Specialist Mortgage Provider
  • Best Mortgage Broker
  • Best Online Trading Platform
  • Best Personal Finance App
  • Best Personal Loan Provider
  • Best Savings Provider
  • Best FX Provider
  • Best Green Financial Provider
  • Best Ethical Financial Provider
Category Awards
  • Best British Bank
  • Innovation of the Year
  • Best Banking App
  • Best Newcomer
  • Customer Service Champion
  • Treating Customers Fairly Champion
  • BBA Personal Finance Journalist of the Year
  • BBA Online Financial Influencer of the Year
  • Best Building Society
Partner Specific Awards
  • The Pioneer Award
  • RegTech Partner of the Year
  • Technology Partner of the Year
  • Consultancy of the Year
  • Marketing Partner of the Year

Conditions of Entry

What personal data do we capture.

We ask voters their name and to provide an email address. This helps us to validate votes and to communicate with the winner of our competition. We do not capture any account specific information, nor do we share this data with third parties. We are registered with the ICO: ZA190919

Who can vote?

Customers who are UK residents and aged 18 years and over are eligible to vote in all categories and will be entered into the Prize draws. The exception being for the award of 'Best Children's Financial Provider', when customers of 16 years and over are able to vote.

Are employees allowed to vote?

To keep the process fair, employees (or friends and families of employees) are not allowed to vote for the firm they work for.

Can firms submit multiple entries?

Yes. Multiple entries may be submitted.

Can firms enter more than one category?

Yes. You may enter as many different categories as you are eligible for.

Can customers vote multiple times?

A customer is able to vote multiple times for different firms, or the one firm, across different categories. If we detect a customer multiple vote for the same firm and category only one vote will be eligible.

Can firms incentivise customers to vote?

To keep the process fair, we do not allow for firms to incentivise their customers to vote and should this be detected, these reviews will be removed from the overall rating process to determine winners.

How do we detect ineligible voting?

We work hard to make sure that the results of the British Bank Awards are a fair and robust and are a reflection of the current state of play in the industry. We've honed a simple but robust validation process to spot suspect voting.

How does the £1,000 prize competition work?

We will randomly select a winner from all customers that leave a review during the voting period. Our Terms and Conditions are available here

Frequently Asked Questions (FAQS)

When does voting commence?

Voting opens on 18th January 2021 and closes on 19th April 2021. Between the 18th January and the 28th March 2021, customers can vote for any firm they choose and this voting will determine our finalist shortlist. On 29th March 2021 we’ll confirm the finalist shortlist (based on the voting to date), and customers can continue to vote for these finalists until voting closes on 19th April 2021. All votes during the period 18th January to 19th April will be counted for finalists.

Why should firms enter?

Having become the most widely reported banking awards in the UK, the British Bank Awards are considered to be the “Oscars of the banking world”. The British Banking Awards 2021 gives you the opportunity to allow your customers a voice and to recognise your firm for the excellence and innovation it is showing in the world of banking. These awards put  consumers at the heart of the industry, with over 40,000 sharing their feedback in 2020. The British Banking awards are a great accolade for your firm both externally but more importantly, internally amongst all your staff and colleagues who will be proud to know that they work for an award winning firm.

How can my firm be nominated?

Please send an email to to register your interest. You need to have a review page on the Smart Money People website.

How much does it cost to take part?

There's no entry cost.

What is the voting process?

Your firm will need to register and have a review page on the Smart Money People website. You will then be supplied with a link to provide to your customers, who can vote for your firm in specific product categories. Customers can also vote directly via the Smart Money website, leaving feedback on a product. That's it! From landing on the page, to submitting their vote, it should take two minutes or less.

Who is eligible to enter?

The awards are open to all financial firms within the banking industry. You’re eligible to take part in your product categories. We also have some non-product specific categories.

How are winners decided?

Our awards are one of the few awards solely based on customer feedback. Winners are determined based on the ratings received from the customer feedback, subject to meeting our minimum criteria. All finalist firms are automatically eligible for our 'Best of' and 'Champion' awards.

When are the winners announced?

Winners will be announced at our awards event which will be held in London on the 8th July 2021. Please get in touch if you'd like to attend our awards celebration.

How much does it cost to attend the event?

The Event Page which provides an overview of the two most popular award evening packages and details of discounts available for early booking. Please contact us if you wish to discuss a bespoke package.

Find out about sponsoring the British Bank Awards

We have a range of sponsorship packages available for the British Bank Awards. If you are interested in sponsoring an award, or the event itself, please contact us at and we'll send you our sponsorship pack.

How do the partner categories work?

Suppliers play an increasingly vital role in supporting firms to deliver good customer outcomes. This year, we'll be asking financial firms to help us find the winner of 5 partner categories.